The first user group I designed for was what I called "Portland Chic," made up primarily of individuals ages 20-30 who appreciate the outdoors and natural materials.

The first user group I designed for was what I called "Portland Chic," made up primarily of individuals ages 20-30 who appreciate the outdoors and natural materials.

Despite having a passion for the outdoors, this group has had technology as an integral part of their lives. They seek a merger between the two.

Despite having a passion for the outdoors, this group has had technology as an integral part of their lives. They seek a merger between the two.

The speaker features a white ABS cover that protects the internals of the speaker, secured by two leather straps that hark back to their preferred aesthetic.

The volume is controlled by a brushed stainless steel knob, feeding into the tactile appreciation that is especially important for this user group.

 
 
"Modern Executive" is made up of late 20's – late 30's business-minded individuals who have an appreciation for finely crafted, "corporate" aesthetics.

"Modern Executive" is made up of late 20's – late 30's business-minded individuals who have an appreciation for finely crafted, "corporate" aesthetics.

It is especially important for this user group to look sophisticated and mature, as young business professionals are often looked down upon for their age.

It is especially important for this user group to look sophisticated and mature, as young business professionals are often looked down upon for their age.

Depicted here is a series of variations for the top detail of the speaker that I explored for this concept.

The "Modern Executive" speaker features dual-direction speakers for conference calls, a brushed aluminum finish, and resistanceless touchpad buttons for a luxurious, easy interface.

 
 
"The Young and the Restless" refers to young children between the ages of 6 and 12 who have grown up with technology.

"The Young and the Restless" refers to young children between the ages of 6 and 12 who have grown up with technology.

Aside from the techy side of the products they use, they enjoy a "toyish" appeal to their products.

Aside from the techy side of the products they use, they enjoy a "toyish" appeal to their products.

This speaker features a volume knob on the right eye, a Bluetooth sync button on the left eye, and a power button on top.

The arms are made of molded silicon with embedded wires for pliability and expressive poses. The "hands" have small, rare-earth magnets to serve as a clip for use in multiple environments.