A Short History of Condoms

1000 BCE

Ancient Egyptian males wear linen sheaths to protect against sexually transmitted diseases.

1500 AD

Gabriel Fallopius popularizes the use of linen sheaths to protect against a syphilis epidemic sweeping through Europe. Unintended outcome: pregnancy prevention.

1873

Congress passes the Comstock Act, banning the mailing of contraceptive information and limiting condom availability. From this point, condoms are marketed as disease prevention.

1927–1930

Youngs Rubber Company releases Trojan Condoms made of rubber. In 1930, they release latex-based condoms, which are both thinner and more effective.

 
 
 

We've come a long way.

So why is buying condoms such an awkward ordeal?

 
 
 

In a survey of 43 adults, a staggering 42% feel uncomfortable purchasing condoms.

That's not okay.


 

DESIGN GOALS

 

Branding Redesign

 

Current Identity

Strong
Stoic
Subtle
Mature
Historic
Greek
Static

Desired Identity

Strong
Subtle
Mature
Contemporary
Reliable
Dynamic
Kinetic

 
 

Designing the Packaging

 

Final Design